Are you looking for a better way to communicate with customers? Are you doing any communication with your current customers? Making contact with your current, loyal customers is a great way to get them into your store more often. You can first begin with collecting email addresses. This is easiest to do at your point of sale, either by asking or having a sign up sheet next to the register.
Once you have gathered a group of email addresses, you might want to consider an online source like "Constant Contact." This is an email newsletter service that allows you to send our mass emails without being considered spam. They have hundreds of templates for you to choose from and all you have to do is type in your information. You then upload an excel spreadsheet of email addresses, or type them in directly on the website.
Another great benefit is that this service also tracks which emails bounce back, are not opened or any other problems. This allow you to keep a much better database of customers. It also allow anyone to "unsubscribe" from your newsletter which is a great bonus feature.
Constant Contact starts at around $15/month and provides you with a free 60 day trial.
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