Over the past six months, the Economic Development Commission and the towns of Rutherfordton, Forest City and Spindale have been working together with Tripp Muldrow, a community development consultant, on Rutherford County's commercial development initative. Tripp completed a study that showed a $640 million dollar sales leakage in our primary and secondary trade areas (see link to study on the right sidebar). With this in mind, he branded our campaign "TRI LOCAL".
We are now looking to you, to help us put a unified campaign together to bring this concept to the citizens of Rutherford County. This campaign will be both a marketing and advertising effort to get the brand out to the public, but it will also be a campaign of services to help local merchants better position themselves to gain addtional sales. This might be through seminar classes, one-on-one assistance, programs, roundtables, etc.
What we are asking for with this blog, is a place for you to give input on what you would like to see this campaign materialize into. What are your thoughts and ideas? What can you or your organization contribute to this effort? Let's open the discussion.
Wednesday, February 18, 2009
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I would like to see a "county" merchant meeting to discuss past, current and future marketing ideas. We need to share marketing strategies that will generate immediate customer traffic and income as well as long term goals.
ReplyDeleteGood thought. I would very much support a county-wide approach to this. It really bothers me when I think about cutting Lake Lure out of this effort, as well as the other areas of the County. Seems like we could potentially build stronger walls between parts of the community and end up strengthening one of the things we should be focused on tearing down-the reluctance of consumers to cross between communities to purchase.
ReplyDeleteI appreciate this initiative and believe in the collaborative tone this is creating. I applaud those who got going on this.
ReplyDeleteWhat is the ultimate mission, measurable goals, and specific strategies? As a community, we do a good job of starting great projects, however implementation is a bit fuzzy. Many good ideas are being shared but what is our direction and how will we know when this project is reaching 50% of its goals or has completed its goal(s)?
This is such a promising initiative and it deserves clear and measurable goals. Meetings and discussions are NOT the work product. What are our intended outcomes?
Thanks!